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May 14, 2012·The core competency of “Big bazaar” is always focus on “Pricing Strategy with offering branded items” which is targeting to mass people & all class of consumers. Big Bazaar has made change the buying scenario from “Kirana/Provision Stores to Big BazaarMall’. Though, middle class or lower middle class consumers are preferring to buy from provision stroes.

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Big Bazaar is a retail chain of hypermarkets, discount department stores, and grocery stores. Founded in 2001, Big Bazaar is one of the oldest and largest hypermarket chains of India, covering about 250+ stores in over 120 cities and towns across the country. It represents the requirements of …

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Feb 05, 2013·Big Bazaar is estimated to end this financial year with a turnover of Rs 4,000 crore and expects to double it over the next year. The company was also looking to create more buying occasions, he said. For example, on Republic Day, Big Bazaar achieved a sales of Rs 240 crore compared with Rs 150 crore in the previous year.

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INTRODUCTION: BIG BAZAAR is a name renowned in Retail. It is now a brand image in private retail sector. Wal-Mart is the retail stores of USA and is known all over the world for its fashionable and affordable materials and is known as one of the best in its field, big bazaar can be said as the Wal-Mart of India running a chain of more than 100 retail stores in India.

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May 14, 2012·The core competency of “Big bazaar” is always focus on “Pricing Strategy with offering branded items” which is targeting to mass people & all class of consumers. Big Bazaar has made change the buying scenario from “Kirana/Provision Stores to Big BazaarMall’. Though, middle class or lower middle class consumers are preferring to buy from provision stroes.

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Feb 28, 2015·9. Pricing Big Bazaar is known as the “Indian Wal-Mart”, because they also use Every Day Low Pricing (EDLP) strategy, with a promise to save on a basket of goods. Their pricing strategy is as follows: Pricing decisions for all the products are taken at the Corporate Office.

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Feb 18, 2013·Big bazaar. 1. COMPANY PROFILE• Big Bazaar is part of Future Group founded in 2001.•. Big Bazaar is a chain of hypermarket in India.•. There are 214 stores across 90 cities and towns in India covering around 16 million sq.ft. Of retail space• Big Bazaar offers a wide range of merchandise including fashion and apparels, food products ...

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Jan 07, 2019·The pricing objective at Big Bazaar is to get “Maximum Market Share”. Pricing at Big Bazaar is based on the following techniques: Value Pricing (EDLP – Every Day Low pricing): Big Bazaar promises consumers the lowest available price without coupon clipping, waiting for discount promotions, or comparison shopping. Promotional Pricing: Big Bazaar offers financing at low interest rate.

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